„It is not enough to work well, you also have to show it.” – more and more people get to know our forward-looking service, the MZ/X. In an interview of kisalfold.hu, Zoltán Marczali – with a graphic analogy – compares business to ships: to navigate a ship safely, up-to-date and accurate data are needed.
Without these, it drifts only in obscurity…Similarly, if a company manager gets the most up-to-date information about his current location, situation, it is like moving towards his goal, supported by state-of-art technologie. How different it is than he should drive based on data from weeks earlier or just routinely! Because with a traditional accounting office, he is in this situation….
Why is it good to speak about our own success?
No, it is not about being self-made. We must be aware of our own values, we must be proud of what we have achieved and we can talk about this without any concerns. You have to keep communicating results achieved by your company. This is how to build the good PR, which is very important for an accounting office. Because, it has two useful consequences….
We are in the same boat
„It is not enough to work well, you also have to show it.” – says Zoltán Marczali, the managing director of MASC Kft. in Győr. The enterprise dealing with accounting, counselling and HR advisory was published in the high-prestige Forbes Magazine in January, so more people could get to know the company’s new unique digital service called MZ/X.
„If the quality is good, if the direction is right, then we have right to be proud of it, and it has to be shown to the world!” – says Zoltán Marczali, showing a two-page article in Forbes. Appearing in one of the best-known and influential business magazine of the world is messageworthy in several ways: a message of quality and stability to current and prospective customers and it strengthens its own employees that with their work they are parts of a respected and well-functioning business.
MZ/X: message from the future
„We have been working in a similar spirit and quality for the past 14 years, but we felt that now is the time to introduce to the wider world what we can do, and what principles lead us”, says the company manager.
„All the more so because our work is not done in front of the „general public” but in the background, however, with a slightly different approach than that of competing offices. Many can book well and accurately, but we provide more than that: real support for business decisions.”
MASC Ltd. has developed its „digital accounting office” service, in this spirit, which also provided the main theme of the ominous Forbes article. The service called MZ/X puts the relationship between enterprises and their accounting offices on a new basis, making staying in touch more quickly and easily for them. Within this framework, MASC creates a personalized, secure virtual storage for each of its partners using MZ/X service, where they can upload all the important documents related to their business: invoice, bank statement, bill of delivery, etc. The professionals of MASC process these documents that arrive in the digital document library ont he next working day, so they can always provide their customers with up-to-date information. So, in this manner, the enterpreneurs can always stay up-to-date ont he financial condition of their company and can respond quickly to changes. „This flexibility underpinning with our professional knowledge and experience can be a treasure for a business, especially where there is no separate finance department.” – says Zoltan Marczali.
Boat on the ocean
One of the company manager’s goals is to change the way people think that accounting is the „necessary evil”. „It is a valuable profession, and with the extra service provided by MASC, it is valuable even more so. Each enterprise is a boat which needs up-to-date and accurate data for safe navigation. Without these, it drifts only in obscurity…Similarly, if a company manager gets the most up-to-date information about his current location, situation, it is like moving towards his goal, supported by state-of-art technologie. How different it is than he should drive based on data from weeks earlier or just routinely! – brings Zoltan Marczali a suggestive analogy.
„That’s what I was looking for!”
The managing director also feels the power of quality press appearances in employer branding which helps to find and retain the workforce. „It has happened that someone applied to work with us because she read an article about us and she liked the attitude we represent. I was also very happy about this because I want my colleagues to be proud of their work, the company. But several potential clients have come to us after reading an article written about us, saying that this approach, this attitude is what he was exactly looking for.” – says Zoltan Marczali. And although he himself have met more than once the envy appearing as part of the characteristic Hungarian mentality, he believes, that it can be a motivation and inspiration if a successful business is proud of what it has achieved.
The innovative leader of MASC Ltd. believes in communication and building communities so much that he also plans to create a local business club. He would like to gain such small- and medium-sized enterprises for this goal that – similarly to them – represent open, ambitious and innovative approach and they believe, that everyone cn benefit from the good business and personal relationships.